Driving Sales for a Local Pizza Chain
- Client: DoughBoyz Pizza
- Industry: Food & Beverage
- Objective: Boost online orders and local brand presence through Facebook & Instagram ads
Project Overview
In a competitive food and beverage market, DoughBoyz Pizza wanted to stand out and capture more local customers online. They partnered with HawkTech Digital Solution to strategize a digital marketing campaign focused on increasing online orders, building a loyal customer base, and enhancing brand visibility through targeted social media advertising.
Our Strategy
1. Geo-Targeted Ad Campaigns:
We crafted compelling ad creatives showcasing limited-time offers, combo deals, and new pizza launches. Ads were targeted specifically to users within a 10-15 km radius around DoughBoyz outlets to maximize local visibility and footfall.
2. Short-Form Video Content:
High-quality, tempting videos highlighting the preparation, freshness, and deliciousness of their pizzas were produced. These videos were used for Instagram Reels and Facebook Stories — formats known for high engagement.
3. Influencer & Blogger Partnerships:
We collaborated with popular local food bloggers who shared authentic reviews, unboxing videos, and dining experiences, giving DoughBoyz social proof and helping build trust with new audiences.
4. Smart Retargeting Strategy:
We set up dynamic retargeting campaigns aimed at users who showed interest but did not complete their orders. Special discount codes and personalized messaging were used to re-capture abandoned carts and inactive users.
Results Achieved (in Just 60 Days)
5X Return on Ad Spend (ROAS)
Every ₹1 spent on advertising generated ₹5 in sales revenue.35% Increase in Online Orders
Sales through online ordering platforms grew significantly, even outside peak hours.Reached Over 120,000 Local Users
The campaigns helped the brand dominate local digital space, bringing more visibility than traditional marketing methods.High Retargeting Success Rate
Users who had initially abandoned their carts were successfully converted into paying customers at a higher conversion rate.
Why This Case Study Matters
Turning Social Media Into Real Revenue
This case study shows how HawkTech Digital Solution uses powerful social media strategies to drive real business results—not just likes, but lasting growth. With hyper-local marketing, conversion-focused content, and smart retargeting, we turn engagement into revenue.